Articles

Email has survived for over five decades not by remaining static, but by continually evolving. As we move further into the 2020s, the pace of change in email technology is accelerating—driven by AI advancements, new privacy regulations, and shifting user expectations. Email marketers who prepare today will maintain their edge tomorrow. This guide explores the emerging technical changes in email marketing and provides actionable strategies to future-proof your email programs with AI assistance. ...

Email Image Best Practices: The Complete Guide for Marketers Images can make or break your email campaigns. When used effectively, they capture attention, reinforce your message, and drive engagement. When implemented poorly, they can hurt deliverability, slow loading times, and create accessibility issues. This guide covers everything marketers need to know about using images in email campaigns effectively. Image Selection: Purpose Before Aesthetics Every image in your email should serve a clear purpose: ...

Understanding the Evolving Email Landscape Email clients have evolved dramatically over the past decade, but their rendering capabilities still vary widely. Today, over 60% of emails are opened on mobile devices, making responsive design not just a nice-to-have but a business necessity. Unlike websites, where browsers generally follow consistent standards, email clients range from feature-rich (Gmail app) to restrictive (Apple Mail) to downright quirky (Outlook desktop). This creates unique challenges for ensuring your emails look great everywhere. ...

While most discussions about AI and email marketing focus on content generation or subject line optimization, there are deeper, more fundamental changes happening in how teams design and produce email campaigns. These shifts are quietly transforming workflows and capabilities without much fanfare. Here are five specific ways AI is changing email design that deserve more attention. 1. Dynamic Layout Adaptation Based on Content Type Most email marketers still create fixed templates that follow the same structure regardless of content. AI is changing this approach entirely. ...

Email marketers know the drill all too well: the struggle of creating professional-looking email templates that render properly across devices while meeting tight deadlines. What should be a creative marketing activity often becomes a technical burden that pulls focus from strategy and results. Artificial intelligence is changing this reality by addressing specific pain points in the email creation process. This isn’t about futuristic possibilities—it’s about practical applications that are saving email teams time and headaches today. ...